TRYING TO FIT IN = LESS $$

DID YOU KNOW YOU WILL ACTUALLY *GET* MORE RESPECT FROM POTENTIAL CLIENTS IF YOU STOP TRYING TO LOOK “PROFESSIONAL” AND START DRESSING LIKE THE UNCONVENTIONAL ICON YOU ARE?!

One of *the* biggest things that I hear from women when it comes to what’s holding them back from dressing how they want to dress is FEAR of not being taken seriously when it comes to their work. In other words, they’re afraid that if they dress how they actually *want* to dress, they won’t get any/as many clients (or love, attention, acceptance...the list goes on and on. But for today’s purposes, we’re going with ‘clients’.)

Because, let’s face it, I tend to attract total avant-garde creative trailblazers with deliciously unconventional tastes!!!

So what ends up happening is they try water themselves down and dilute their uniqueness in order to get as close to the status quo as possible. And they wear cute outfits they see other people wearing that look ok, but that they don’t love. Or get their hair done how other industry leaders are doing it to look “approachable”.

And yet, THE CLIENTS and MAGICAL OPPORTUNITIES and MO’ MONEY aren’t a-comin’!


For those of you who understand ENERGY like me, this creates total shit-show, let’s be honest! AKA, what you’re saying

Let me present to you, The Red Sneakers Effect.

There was a study done for the Journal of Consumer Research by Francesca Gino that shows, "people who stand out from the crowd are actually seen as having higher ‘status’ than others. And the study found repeatedly that such atypical clothing or behavior actually made others think more of the person, not less... college students were more likely to think a professor at a top-tier university described as wearing a T-shirt and sporting a beard was better respected by his students than a clean-shaven professor wearing a tie. People see such individuals, Gino says, as "having the guts to do what they're doing.

They're such a high-status person that they don’t need to conform to the rules."

Moral: When you own the SHIT out of your quirks, eccentricities, avant-garde and unconventional ways, it actually makes you exude an energy of MORE authority, power and expertise.

Which leads to MORE clients, opportunities and, well, MOOLAH!

So say YES to *your* version of the red sneakers now, and own it!!! Hint: My “red sneakers” are in this photo! Can you guess what it is?!

It makes you ICONIC.

#BeTheICON #ICONICToTheCore #italwaysstartswithyou

Will YOU be joining us in France next month for The Experience Of A Lifetime?! (I don’t take that phrase lightly!) Hit reply to learn more!

//You are not some glossy print… Show up like the unique work of Art you are\

Air kisses,

Eyenie.